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         Impulse buying seems to be a common sickness among human beings. We tend to be victims of this kind of illness even if we get enough information and facts.

This is the reason why brochures are great marketing medium to help buyers like us make the best decisions when it comes to getting the products and services we need. As the owner, you need to know the different types of brochures to market your business. The right brochure will certainly work for you to reach your goal of turning potential clients into buying customers.  

Here are the five types of brochures:

- Respond-To-Inquiries Brochure This is the most sought after type of brochure. This type of brochure is particularly aimed at potential qualified buyers among your target audience. These clients ask questions because they are interested and would more likely buy your product if they think it suits their needs.

To utilize this type of brochure to the hilt, put every sales point you have in your arsenal and stuff all the facts in your brochure to convince your buyers that your product is the ultimate solution to their problem.

-  Point-of-Sale Brochure. This type of brochure is the one you most likely get interested in while waiting in line at a bank or a cashier register. You're bank offers housing loan at the lowest interest rates. It just so happen that you're contemplating on getting a house as an investment. You pick up the brochure to get more information when you get home. This is what you call "point of sale". You make your audience interested enough to pick up your brochure and more importantly, keep it.

-  Leave-Behinds Brochure. So named because this is the type that you leave behind after a meeting or a seminar. This type of brochure usually carries the complete information about your product and the benefits to your potential client.

What you just shared with your potential client after a product meeting is reflected on the brochure, in a summarized form. This will help make your sales pitch stick to their minds and eventually help them decide to buy your product.

-  Direct-Mail Brochure. This type of brochure is named because it goes with the direct mail package you send to your potential customers. Unlike sales letters, this type of brochure includes pictures, sales pitch and sometimes technical qualities of your product.

-  Sales-Support-Tool Brochure It's almost the same type of leave-behind brochures. However, it differs because of its selling feature. Generally, sales agents use this type of brochure to assist and reinforce the sales information they're pitching to clients. Most often, they contain pages, photos and headlines that are much larger than the regular ones used with the other types of brochures.

by : Lynne Saarte

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