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         Brochures are marketing tools used to disseminate information and solicit the attention of its audience for marketing or advertising purposes. Various companies use it to announce events, to inform its clients of new products and services, and to propagate news to its employees. Whatever the function, brochures produce results that will certainly boost any company's growth.

Designing brochures demands imagination and attention to detail. The brochure must be designed to effectively communicate ideas, as well as, to appeal to its audience. A high-quality brochure needs planning and needs the right elements of printing to go with it.

The layout of the visuals and texts of the brochures should be positioned properly, especially when the brochure is to be folded, whether bi-fold, letterfold or Z-fold. The fold may divide or run across important visuals and text. At the same time, the grooves created by these folds may obstruct certain details or messages that may be vital in the brochure. Carefully layout your copy and decide beforehand whether it will be a bi-fold or a Z-fold brochure. This gives you plenty of room to adjust or alter the text and visuals according to panels and where the folds will run.

Opt for a full color printing and create a significant and lasting impression on your clients by dazzling them with colors. Full color printing effectively brings your images to life that will appeal to the clients or consumers. Imagine what an array of colors can do to liven up the page. Printing with your own colors and combination can bring out a distinct style that may even become identifiable with your company's image.

Create more than a prism of colors with color printing. Experiment with your own texts - use different fonts, colors and sizes to generate more impact for your brochure. However, do not overload the page with too much words or a spray the page with a jungle of confusing colors that distracts the audience from the message of the brochure. Keep the theme and the purpose of the brochure intact. Make every element in your design work together and not against each other.

High-quality also calls for high-resolution, especially with your pictures or images. The higher the resolution the sharper, crispier images it will produce unto the paper. Always be certain that your images are at least 300dpi to fully acquire bold and rich images on your brochures.

High-quality brochures are also ideally printed on papers that are heavier or thicker than #50 to avoid the brochure from wrinkling in the machine. Brochures may be printed in full color using 80# & 100# Gloss Text and 80# Gloss Cover paper. These paper stocks ensure that your brochures have the smooth and glossy sheen found in magazines. This impressive, quality paper guarantees a more vivid color for your prints that will surely catch the eyes of your clients. Also, the smooth finish gives your brochures added protection. The brochure is protected from scuffing, grime and fingerprints.

An #80 Matte text may also be used for a subdued, elegant finish for your brochures. It is a classy, alternative choice that may appeal to a particular niche or help achieve the look of your brochure that you are trying to pull off.

The most important element in producing high quality brochures is choosing a top notch printer. Find a reliable and professional printer that delivers the goods, one that is backed with years of professional experience. These printing companies examine the condition of your brochures to ensure that everything is in its perfect place and offers proofs for you to verify and double check for any errors that you might have overlooked.

Experienced printers can produce high-quality prints without breaking your wallet. They have an excellent staff that attends to every print job and advocates to nothing less but a commitment to high-quality printing services.

by Carla San Gaspar

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