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         Since its introduction to the public, digital printing gained massive amounts of popularity. It's not easy for people trust new things, but digital printing broke through this psychological barrier. Many people are now into digital printing than any other methods, especially when it comes to brochure printing.

But even with its overwhelming popularity, many people are still not aware of its capabilities. Here are some of the few questions regarding digital brochure printing. First, what is digital printing? Second, what processes are involved in digital printing? And third, what are its advantages?

This article aims to answer these three questions and reading this article thoroughly will help you know if digital brochure printing is really the ideal printing method you can use.

First off, digital printing is actually a process that permits the linking of printing machines to computers. In digital printing, the printers are usually guided by computers, thus, digital printing can provide more benefits to its user. As for the processes involved in digital printing, these usually include gathering your information. You can usually do this by means of analog devices like scanning your document. Another means is through digital cameras or word processor documents. Another process involved in digital printing is the process of converting your information into usable files like TIFF or EPS. The third process is the actual setting of your brochures layout. After all of these are done, the actual printing can begin.

There are many different ways to print using digital printing method. These include; electrostatic, thermal wax, inkjet, spray jet and dye sublimation.

* Electrostatic printing is a process where electrostatic forces are used to form an image in powder or ink directly on the surface to be printed. This uses toner instead of ink to add color spotlessly to produce media, decorative or package printing.

* Thermal wax printers produce effervescent color however, they need very smooth or specially coated printing mediums for best output.

* Inkjet printers are ideal for small businesses, and home offices. They are also among the inexpensive but can be slow at times.

* Spray jet is a process that is quite similar to inkjet, but here, the ink is applied using spray nozzles.

* Dye sublimation is usually able to produce high end proofing and can produce the best possible in-house colored materials.

Due to these processes, digital printing became a simpler way to reproduce brochures. Many benefits can be acquired by using this printing technique. Among such benefits include faster turnaround times, as well as lower set up and operational costs. You will also have the ability to easily manipulate your data like changing colors, sizes, brightness, and etc. using the ever reliable design and/or printing software.

With such advantage, don't you think that this method is more ideal ?

by : Florante Chok Cay

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