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         A brochure can be printed in either black and white or color and they can be designed in a variety of ways. Using word processing software or brochure templates, you can design a brochure online and print it yourself or add the file to a disk for your local brochure printing business. If you are having your products printed by a professional printing service, most will accept digital submissions, which may include 3.5īī diskette, CD-Rom or e-mail file.

In addition, they may ask that you layout the brochure on their own special layout sheet for printing. It all depends on the printer and how they do business, so be sure to ask their requirements before getting too heavy into the design process.

When ordering brochures from a printer, you can save big bucks if you buy in bulk. The rule of thumb for printing is that the more your order, the more you save. As the quantity increases, the cost per brochure decreases. The majority of the printing cost usually comes from the general use of the equipment. The ink and paper used arenīt usually the main source of cost. If at all possible, order larger quantities, but donīt overdo it. If you cannot foresee yourself realistically distributing thousands of brochures over the period of a year, then donīt order such a large amount. Try to stay within a realistic distribution number while keeping the costs as low as possible.

The cover of a brochure should be eye-catching and grab the attention of consumers. If possible, use a quality photo for the cover, along with your business name and the nature of your organization. Do you sell sports memorabilia? How about a large collection of sports memorabilia on the front? What about antique glassware? If thatīs your specialty, find the prettiest piece in your inventory and photograph it for the cover. The bottom line is to draw consumers into your business, but you only have one chance to get their interest - the cover. If you donīt grab their interest there, it will be unlikely that they will take a brochure. Colorful is always good, so add color if itīs within your budget.

Brochure printing can take anywhere from one to several weeks depending on the backlog of the printer. Orders are usually filled as they are submitted and, before the final print run, you may be asked to come in and view a sample. Itīs important to remember that, before submitting your final design, all corrections and proofing should be completed. Once a design is submitted, there will be a very small window, if any, to make changes. Once the design is at the printer, there may be no chance to make corrections. At times, you may be called in to view a sample that was created digitally or possibly generated as a computer print, but not always.

A professional brochure printing business will offer several design, color and layout options. Two-fold and three-fold are the most common, but some businesses do just offer one single paper brochure, which is printed on the front and back. Black and white printing should always be more economical than color, but most decisions will be determined by a reasonable budget.

by : Peter Bishop

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