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         Most people ask themselves, why did my brochure fail? Most have paid hundreds or thousands of money for this and yet they're inefficient.

Now, this article aims to provide you with the "Don'ts" in making brochures. These "Don'ts:" are the stuffs that you should avoid committing if you aim to create high quality or efficient brochures. These are the common mistakes that companies usually commit during brochure making.

There are usually two main processes involved in making brochures. Usually, errors are committed in such processes. So, here they are:

First is the design. Now, among the reasons why brochures fail is because of their layout. The design of your brochure is crucial. Why? Well, maybe because of the fact that a layout or design is the arrangement of visual elements.

Now, what are the common errors in this process?

First, putting elements in places they don't belong would mean failure. In order to have a good design you have to arrange everything and aim to make your brochure layout look neat and pleasing to the eyes.

Put images, if you have, in places where they won't be blocked other images. Avoid putting too many images on each page of your brochure. There are many times when brochures look messy because there are way too many images on each page.

Also, use images that are relatable to your services and/or products. Use just enough images; however, make sure that they are really attractive.

Second, error committed in making brochure designs pertains to the color arrangements. Avoid using colors very dark or very light colors. Just enough light and darkness is fine. Don't use too many colors or you'll end up having a brochure that's not readable.

Mixing background images and texts is also difficult, so, if you mix them or if you intend to put texts on top of your images, make sure that the texts are still readable.

Now, on to the next process is the actual production of brochures or better known as brochure printing. You may be asking, what can be the errors committed in printing?

Most printing services are known to provide excellent prints; therefore, no errors should be committed during brochure printing, right? However, have you ever thought about their suitability to you printing needs?

Printing process and/or services are the ones that give justification to your prints. Finding a proper printing service and/or process is just like finding a new car. You have to know the capabilities and the drawbacks of the printing service that you're going to use. Doing so will give you results like you've always imagined.

by : Florante Chok Cay

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