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However, as we grow older, we learn that
colors are more than just a combination of the different hues. They
begin to create a deeper meaning for us that we tend to associate a
certain color with that of a certain symbol or emotion. Colors now begin
to recreate themselves into something deeper than the usual ink. Colors
begin to have meanings and perceptions that differ from one person to
another.
It is therefore important for printers that create marketing materials
such as brochures, posters, postcards, and business cards, to keep in
mind how people perceive a certain color and the meaning they associate
with it. And mixing and matching these colors will help in creating a
brochure that will complement your purpose and objective for your
business.
Exciting Colors
When
we create our brochure, we always think of colors that will make
our print materials exciting and eye-catching for our target customers.
And colors that are considered warm and exciting usually get our blood
pumping. Red, orange and yellow is frequently associated with warmth,
excitement, and most often, anger. They send strong emotions that range
from basic optimism to stark violence.
From the eruption of a volcano, to the sudden changing of the season,
warm colors are used by Mother Nature to signify these changes. In order
to minimize the strong effects of these palettes, it is important to
remember to temper them with the soothing colors also found in the same
spectrum. Some of the lighter versions of these warm colors are pink,
pale yellow and peach.
Warm colors also tend to come out as larger-than-life hues. Compared to
cool colors, they are visually more intimidating and sizeable. They
appear larger because warm colors seem closer when you look at them, as
compared to the counterparts. The cool ones seem to withdraw from the
page.
So remember to use red rather than blue when you need to get attention.
Red wins over blue anytime.
by : Janice Jenkins |
